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Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead. Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead. Let’s dive into the top…
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns. Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every lead gen brand that approaches…
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly challenging, as Google Ads requires labor-intensive data downloads and spreadsheet analysis to uncover meaningful trends….
Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers. Google Ads is experiencing technical issues. Users are reporting error messages, slow response times, and other unexpected behavior when accessing the platform. Why we care. For advertisers running time-sensitive campaigns or monitoring performance, any downtime or latency in Google…
Google Ads’ new ‘conversation started’ conversion action helps advertisers track WhatsApp engagements. Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets. How it works. When users click on a message asset in your ad, they are directed to WhatsApp to start a conversation with your business….
Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product. Following its antitrust victory, the U.S. Department of Justice is aiming to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key proposals: Divest Chrome browser. End Apple…
Google’s 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases. Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the numbers: 3 major versions (V19, V20, V21) 2 minor updates (V19_1, V20_1) 12-month sunset…
Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success. Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: Your GA4 and Google Ads…
Google AI Overviews ads officially launched last month in the U.S., but we’ve seen few examples of them in the wild. The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S. mobile search results. What’s happening. Over the weekend, James F. Gibbons, an advertiser from…
Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds. Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That’s according to a report by…