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Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process. Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with…
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in…
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better. Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made…
By opening Walmart Connect’s doors to more advertisers, competition is likely to increase, leading to higher costs for marketers. Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive…
Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic. Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. How it will work. Related questions, which include links to sources, account for 40% of Perplexity’s queries. So Perplexity…
Although you may still have access to Google Ad Manager, you may find you can’t access the most recent data. Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic date ranges like “Last week (Sun – Sat)” or “Last 93 days”, or fixed date ranges…
The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more. Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative…
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram. Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad…
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience. Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user…
Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new…