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The platform is also turning the For You section into a customizable shelf In another effort to boost engagement. YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators…
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU. Amazon must now share details about the ads it serves in the European Union through a public library. The retail giant is being forced to provide more transparency about its ad…
A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics. Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not…
The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year. Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12 months. Additionally, the search engine blocked or removed 5.5 billion ads for…
Dive into Meridian’s capabilities, limitations and how it compares to Meta’s Robyn in the evolving MMM landscape. Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It…
Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup. LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to…
YouTube Product Lead Todd Beaupre explains how the timing of content publication can affect viewership. YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. However, if you’re sharing evergreen content, the…
Hiding or removing content can negatively impact your channel’s overall rankings. YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. The Google-owned site explained that removing content from the app or restricting access could disrupt your channel’s connection to people who have watched that…
Google plans to roll out the advertising tool to marketers in more countries over the course of the year. Google Product Studio is now available to merchants based in Australia and Canada. Previously, the suite of free, AI-powered tools was only accessible in the U.S., however, Google has confirmed it is planning to roll out…
The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place. Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just a “Top Posts” feed. The platform announced this change…