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The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA. The EU announced it is investigating Google over potential violations of the Digital Markets Act (DMA). If the tech giant is found to have violated the DMA, it…
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences. Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance dramatically. On a more tactical…
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care….
The new guide offers simplified access to all the necessary information required to build PMax integrations. Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. For developers working on PMax integration,…
The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action. TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot, provides actionable tips on: Lead generation forms. Hooks. Messaging. Calls to action….
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine. AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better. Since around 2002, Google has been…
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization. Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and…
To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable…
The tech giant plans to offer advertisers the same features currently accessible within Google’s PMax. Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to…
Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed. Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC…